United Nations Development Programme (UNDP) and the company "Coca-Cola" with the information support of the magazine "Photo & Video," a contest for the best radio and TV reports, pictures and publications on the theme "Every drop of water counts! '.
The contest received publications, photographs and radio and TV reports that reveal the theme of vulnerability of aquatic ecosystems and careful attitude to the water as an essential resource for the life of the planet that have been published / aired in 2009-2010.

The purpose and content of the competition: The aim of the competition - to promote the professional media coverage of water conservation issues, as well as attract the attention of the Russian public to the problem. The idea of ​​competition has arisen due to the fact that UNDP and the company "Coca-Cola" launched a joint project, "Every drop matters - Lake Baikal." In addition, the competition is timed to take place in 2010 the International Year of Biodiversity.

The competition is held in three categories:

A. Best picture
The photos in JPEG. Make sure the presence of the author negatives or files with high resolution (300 dpi, ~ 20x30 cm) for organizing the exhibition. Placement of the inscriptions with the name and surname on the photographs themselves are not allowed.

Two. Best TV report, or running commentary
The maximum duration - 10 min. Accepted files are no more than 5 MB, or links to material on the Internet laid out. Footage taken as the DVD / miniDV tapes in PAL format 720 × 576, 25 frames / sec, MPEG2, compression of 8000 kb / s, the sound of 224 kb / sec.

Three. Best Publication
Accepted materials with reference to a publication in print and online publications. Entries will be judged jury, which will be attended by professional journalists and photographers, as well as representatives of the organizers of the competition. Materials will be evaluated on the following criteria:
· Depth of understanding of the problem
· Relevance
· Informative
· Original filing

In each category will be selected three winners. The prize for the participant, who took first place in each category - a trip to Lake Baikal. For the other winners and prizes are provided.

Work to participate in the competition are accepted August 9, 2010, inclusive e-mail address or Every-drop@undp.ru address: 125009 Moscow, Leontief Lane, 9, United Nations Development Programme, the Environment Department with the reference "for the contest" Every drop of water counts! '.

The competition results will be announced in early September, the Day of Lake Baikal at a special event. The best photos may be used to organize a special exhibition and album release.

Additional information

The "Every drop counts" is designed for five-year term regional partnership initiative of UNDP and the company "Coca-Cola" in Europe and the CIS. The project's objective - to provide long-term and sustainable access to resources
fresh water. Since 2007, UNDP and the "Coca-Cola" support innovative projects in twenty countries on three important areas: the protection of drinking water, sustainable economic development of local communities are dependent on water resources in the community, as well as raising awareness of local population about the possibilities of sustainable use of water resources.

Water - the main source of life on the planet. Water plays a vital role in maintaining human health, providing comfortable living conditions and food security, preservation of natural ecological systems. At the same time water resources are increasingly threatened by population growth, industrial development and climate change that negatively affect their quality and quantity. Thus, sustainable water supply and water conservation is the most important task for the international community in the XXI century.

Lake Baikal is one of the largest freshwater lakes in the world and included in the list of natural heritage by UNESCO. Meanwhile, a growing threat to the aquatic ecosystem of Lake Baikal is a waste, industrial activities and unregulated tourism. The project "Every drop matters - Lake Baikal" in Russia will work to reduce water pollution in the Lake Baikal region, supporting local initiatives in the field of eco-tourism, as well as the implementation of educational programs for local communities to preserve water resources.

About UNDP - United Nations Development Programme (UNDP) is UN's global development, advocating for change in people's lives by providing participating countries to knowledge, experience and resources. We operate in 166 countries, assisting them in finding solutions to global and national development challenges. As they develop local capacity, they draw on the people of UNDP and our wide range of partners.

World leaders have pledged to achieve the Millennium Development Goals, aimed primarily at reducing poverty in half by 2015. UNDP coordinates global and national efforts to achieve these goals.

Our work is done in such key areas as assistance to countries on issues of democratic governance, poverty reduction, crisis prevention and recovery, energy and environment, HIV / AIDS.